Signals
Signals are why now — live buying motion scored against your ICP, then auto-enrolled or marked Warm.
Aetrix is not a static contact database. Lists without a reason to send go stale.
Source types
| Category | Examples |
|---|---|
| Market | Keyword engagement on LinkedIn posts |
| Experts | People engaging influencer / expert posts |
| Compete | Reactions on competitor posts and company pages |
| Brand | Profile visitors, company-page followers, post engagement |
| Buying | Recently raised funds, job changes, hiring momentum |
| Site | Company-level website visits |
Each campaign can attach several signal-source cards (each with its own ICP and track). A daily job runs active cards. Manual Launch now can run one source immediately.
Warm leads
Person-level warm signals land on the shared campaign list while they wait to enroll. Website visits are company-level only — Aetrix resolves the company, then you pick people by ICP title. See Website tracking.